John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹

116 859
10 175
Sheer Gorgeous
Sheer Gorgeous - 4 dakika önce
This years ad is amazing..
xbox madness
xbox madness - 4 saatler önce
Thanks for subscribeing to Xbox madness
KingKong Booiii
KingKong Booiii - 5 saatler önce
ducatiman1309 - 6 saatler önce
This is terrible - such a disappointment !!
Ravee Roy
Ravee Roy - 8 saatler önce
Thank you so much for your best Christmas advertisement wishs to the world. Sir....
Leon Coward
Leon Coward - 10 saatler önce
Someone once told me they would give their kid a small electronic keyboard and if they showed any talent, then pay for lessons.
This film is fine storytelling and craftsmanship.
Novaura Autism
Novaura Autism - 21 saatler önce
Cool to see Elton John while we still have him with us :) This was indeed more than just a gift.
Gio Qui
Gio Qui - 21 saatler önce
Omg! No words.... no... no words.
ღDawn Drawsღ
ღDawn Drawsღ - 23 saatler önce
Youtube should get John Lewis to direct the rewind since they clearly can't.
Lucylastik - Gün önce
Who gets a piano for Xmas? People are eating from foodbanks. I find this very tone deaf, literally.
Pip Yorkie
Pip Yorkie - 9 saatler önce
It's a John Lewis advert idiot, are broke people their target market? No!
arrow0414 - Gün önce
This video will be someone's gift in the future...
Amelie Osman
Amelie Osman - Gün önce
I’m singing this song at school
Rosie S-F
Rosie S-F - Gün önce
So beautiful, congratulations really nice.
Kiah Mills-Williams
Kiah Mills-Williams - Gün önce
Elton John new album 2018??
realwordsoftruth - Gün önce
Darn you JL.. I didn't buy stock in Kleenex or Puff's and I'd be rich now. Watching this video reminded me of a gift a coworker gave my daughter, the gift of her own daughter's used piano. several years later, my daughter is still playing it and absolutely loves it.
Joe - Gün önce
As a musician this really means a lot, getting my first guitar and piano and having my first lesson wasn't just a gift, it shaped me into who I am
Dmitriy Portnykh
Dmitriy Portnykh - Gün önce
so beautiful!!!
Dmitriy Portnykh
Dmitriy Portnykh - Gün önce
Steven David Lampley
Steven David Lampley - Gün önce
THIS video. Tears in my eyes. I grew up with Elton. Through all my hurts, joys, pain, and happiness, through the breakups, helping me get over the death of my dad, and so many other events in my life, Elton's music was the one thing I could count on being there. After my dad was killed, I unknowingly built a wall around me to, I suppose, keep from being hurt again. The wall was in place, but Elton's music permeated it. Elton's music was always there. But it didn't stop as a kid, as I grew older, his music continued and I with it. My sons also like Elton (they both play piano) and it was always my wish that, one day, I could take them to see him in concert, but that did not happen. You see, as a police officer, sometimes you are lucky just to be able to put food on the table and pay your bills and having the luxury of being able to go to a concert with decent seats is, well, a moot point - not happening. Sir Elton, you helped this kid when he was down, your music provided the shoulder to lean on, the words to comfort, and the melodies to warm my soul. Thank you so very much for the good memories and being there. Steven David Lampley
Charmie cottingley fairy
Charmie cottingley fairy - 2 gün önce
Just shows what can happen if you put thought into a gift 🎁 🎹
Michael Kelly
Michael Kelly - 2 gün önce
I find this ad to be beautiful and heart warming. The look of excitement and anticipation on the little lads face when he comes down the stairs, and his mum’s love for him comes through so strongly. There is nothing in this ad to criticize, just immerse yourself in the simple message of love, hope and dreams across generations.
PHIFI1 - FrenchSinger
PHIFI1 - FrenchSinger - 2 gün önce
Congrats on your video, I love it!!! 👍👍👍. I wish you every success 😊. I’ve included your clip on the playlist «Nouvelle Chanson De Noël 2018 International 🎄 (New Christmas Songs 2018 In The World) 🎅», on my channel «PHIFI1 - French Singer ». Talk to you soon. :-)
Cormac Callaghan
Cormac Callaghan - 2 gün önce
The people that say this ad isn’t anything to do with Christmas just don’t have good imagination and creativity because the meaning isn’t about getting an iPhone XR or getting a PS4 it’s about the meaning and inspiration to the receiver of the present , John Lewis you always make the best Christmas ad’s well done 👍
Jennie f
Jennie f - 2 gün önce
Stunning dear Elton, thank you ) Merry Christmas to you and yours
and for Steve, Prof. in Michigan my cousin )
I got this off the shelf in the UK when you first recorded xxx Hugs Jennie
Thank you for all you did in the Academy xxxx
My hat off to Sir, I know he played with you ) I met him in Cambridge.
Laura Laverty
Laura Laverty - 2 gün önce
The little boy at the end is my little cousin his name is Tony
Martina Tóthová
Martina Tóthová - 2 gün önce
love it-)
jonlong42 - 2 gün önce
Is this an ad for john Lewis or an Elton John documentary.
Kid - 2 gün önce
Its sad that a lot of people don,t get the meaning behind the advert.Its not about money or wealth.Its about a gift inspiring someone onto great things.The pathetic line about John Lewis doesn,t even sell pianos Kinda sums that person up and where we are these days.Great advert nicely done
Kid - 5 saatler önce
yeah they do a small range but was just quoting what someone else said
Pip Yorkie
Pip Yorkie - 9 saatler önce
Actually jl do sell pianos
Maya Khalil
Maya Khalil - 2 gün önce
Hey Parents,
Christmas is approaching shortly and we are striving to make each Christmas memorable for the kiddos. Last year I came across this Letter from Santa Gift Set for my kids and they LOVED IT! It brought me so much joy seeing the kids light up about Santa, and to know we can keep the Christmas tradition alive in such a heartwarming way. I hope this little present can bring joy to your families and Happy Holidays! 🎁🎅💞
Greg Paul
Greg Paul - 3 gün önce
John Lewis, you never disappoint
Aarron Courtney-Wilson
Aarron Courtney-Wilson - 3 gün önce
Nice 👍
a Cat
a Cat - 3 gün önce
geoff green
geoff green - 3 gün önce
I agree with whoever posted the message re the underlying message- it says that perfectly. The advert itself is beautifully crafted, whoever produced this got it absolutely spot on, I love it.
CrazyCashGaming - 3 gün önce
Correct me if I'm wrong, but the notes heard at the 2:00 mark aren't the ones played. As far as I can tell, he plays E, G and G again, but we hear B♭, E♭ and B♭. How hard would it have been to ask them to play a specific key to match the audio?!
Toothless the dragon
Toothless the dragon - 3 gün önce
Because of this ad i got a keyboard cause i love pianos now
Ivor McNamara
Ivor McNamara - 3 gün önce
This ad should tell you just how out of touch corporate Britain (or anywhere for that matter) is out with the real world.
I mean how many parents can afford a piano for their kids today let alone back then!?
I like the premise of the ad but it works so much better with a classy footballer who came from nothing and got a pair of second hand football boots and made a success of himself (or herself) against the odds.
When you get a piano for Christmas the odds are already on your favour. Even if you never play the thing. Just my opinion (which I am sure makes me bitter to many).
Pip Yorkie
Pip Yorkie - 2 gün önce
+Ivor McNamara no you don't get it
Ivor McNamara
Ivor McNamara - 2 gün önce
+Pip Yorkie you don't get it do you?
Pip Yorkie
Pip Yorkie - 3 gün önce
Idiot, it's a advert for John Lewis, not Primark. Broke people aren't JL target market
Myriaddsystems - 3 gün önce
I know it's only an advert, but it still wrenches my heart.
avocado toast
avocado toast - 3 gün önce
We're doing graphic design as our topic in school so we're looking at adverts, and we watched this and we talked about celebrity endorsement, this is a great use of it 💖
Connor Harding
Connor Harding - 3 gün önce
Merry Christmas, Elton John
erin mackey
erin mackey - 4 gün önce
I thought Elton John was blind
Tammy Lockley
Tammy Lockley - 4 gün önce
I just have to thank you and especially Sir Elton John for the most beautiful commercial that I have ever seen. I so wanted to dedicate this song to my daughter on her 18th birthday, from the day she was born, I knew that the words to this song sum up the joy she has brought into my life. Sadly, she didn't want a party and I haven't had the chance to dedicate this to her. Thank you for this absolute work of art! I have watched several times and cry with joy at each view. Thank you!
Ruben Estrera
Ruben Estrera - 4 gün önce
Aw, so sweet
Daniel TV gnomon Lynch
Daniel TV gnomon Lynch - 4 gün önce
My school are singing at your center
Jp Jackson
Jp Jackson - 4 gün önce
I cant stop of watchin this , he's a king ! A living Legend!
Nicky Knifestab
Nicky Knifestab - 4 gün önce
Ahhhh, Emotions! I remember those........
Very Cool!
Jairo Candido
Jairo Candido - 4 gün önce
Oh my gosh!
Benjamin Joseph Kidd-Bentley
Omg tears!!!! I could not afford to shop there but this is an awesome advert.
cheese smoke
cheese smoke - 5 gün önce
Jwad Al Attar
Jwad Al Attar - 5 gün önce
name of the song plZ
maritza v.
maritza v. - 4 gün önce
The name is Your Song
A C - 5 gün önce
Awful advert aimed at advertising the upcoming film of Mr John. Hopefully John Lewis got it for free, bit I doubt it. They really are losing their way. The once powerful high street presence is going the same way as House of Fraser.
lucy de la cruz
lucy de la cruz - 5 gün önce
Wow. I promised myself not to cry but oh wow. It’s amazing. Well done again John Lewis. Bringing tears to my eyes since 2005
77rabbit77 - 5 gün önce
I got it I got it! How about we bring in... MILES FINCH!
RandomStuff IsCool
RandomStuff IsCool - 5 gün önce
Who has watched this every day
Karley Chan
Karley Chan - 5 gün önce
John Lewis Christmas advert is always my favourite ❤️ I look forward to their advert every Christmas xx
Chris051 - 5 gün önce
Great message as always
Yes Uzbekistan
Yes Uzbekistan - 5 gün önce
Ohhh! God!! This is much better than previous !!! Idea is perfect! thank you very much for this emotions!!!! With Love From Uzbekistan!!!
Jose Bustamante
Jose Bustamante - 5 gün önce
Lord bless this beautiful humans soul😍😭
Manuel silva
Manuel silva - 6 gün önce
Thank you John Lewis
Pedro Teixeira
Pedro Teixeira - 6 gün önce
Excelente. Um dos melhores videos dos ultimos tempos...
Erdnussbuttertoast - 6 gün önce
i can't believe i cried during a fricken commercial
ada sellers
ada sellers - 6 gün önce
every fucken one of these makes me, a grown man, cry
Dave Lane
Dave Lane - 6 gün önce
How disappointing. Why aren't they tugging at my heartstrings or making me want to cry?!?!!! FU John
MrSongwriter66 - 6 gün önce
This is an amazing add and a brilliant story-line well worked out, when I saw this on TV something didn't look right to me, and I'm no technical video editor I'm just a musician. Towards the end of the video the little boy ends by playing two notes on the piano and then a clip of Elton playing one note at the top end of the piano, with his right hand, the next clip is of Elton (face view profile) but Elton is looking to his left to the bottom end of the piano when a clip should be Elton's front face profile looking to his right at his right hand playing the note. I then played the video again from the beginning and it appears the same (front facial clip) has been copied from the beginning and edited in to the end of the video, which to me doesn't look right. Does that make sense, has anyone else noticed that? Otherwise, a great and emotional video!!
Sir Notle
Sir Notle - 6 gün önce
OK, am I only one who cryed?..
Sara - 6 gün önce
Wow! Amazing.
Jack Townend
Jack Townend - 6 gün önce
All you people who are hating this are missing the complete message of this advert, the point of this is to show how one little gift can inspire someones whole life into how it can have a massive effect on them in the futur
Bea Stieber
Bea Stieber - 6 gün önce
Love it
Maheyshi Wijesinghe
Maheyshi Wijesinghe - 6 gün önce
The annual Christmas gift - JL advert 🎄🎁
its me bahadur ji
its me bahadur ji - 7 gün önce
Nice work in video doing good way
Andy Robus
Andy Robus - 7 gün önce
they missed out the pinball wizard bit LOL
Rahvis Chihuahuas
Rahvis Chihuahuas - 7 gün önce
Elton John is not a role model for anything. Inspirational British people include Churchill, Margaret Thatcher, The Duke of Wellington, Enoch Powell, Tolkein etc. Elton John is a court jester, a fat old poof who indulges in the kind of shirt lifting that was illegal within my lifetime. Some good music...but that's it. John Lewis should let me script their ad next year if they want something to stir the heart of this great nation
Alison Benitez
Alison Benitez - 7 gün önce
Rahvis Chihuahuas hahah this has to be the funniest most ludicrous statement I’ve ever read, right embarrassing.
Massimiliano Formentin
Massimiliano Formentin - 7 gün önce
I try to write this post in English: as a simple pianist you do not know how much this video has excited me. When I was a child my parents (and brothers) gave me a piano. Of course, I will not become like Elton John but that gift made me become the person I am today. So yes, gifts can be much more than just gifts. Thanks John Lewis and thanks Elton John: probably you will never read this comment but I just wanted to thank you for the sweet memory you reminded me of
Julie Newman
Julie Newman - 3 gün önce
If you keep on practising. You never know. Never let go of your dreams.
Rory Smith
Rory Smith - 7 gün önce
so inspirational to every artist or musician out there
Virág Pozderka
Virág Pozderka - 7 gün önce
I'm not crying, you're crying!!!! :( Damnit, I watch these ads every year and every year it's the same. But they're always so beautiful! :')
alexandra juistinga
alexandra juistinga - 7 gün önce
Hoe wonderfull life is while youre in the world. 😘i wish everybody a very happy christmas an a blesseerde new year.
alexandra juistinga
alexandra juistinga - 7 gün önce
Blessed.... stupid autocorrect....😁
G. Carter
G. Carter - 7 gün önce
I cried, this is so beautiful
ambereyes1987 - 7 gün önce
Your commercials make me ugly cry. I love it
Balázs Dinnyés
Balázs Dinnyés - 7 gün önce
Mary Christmas Szabolcs, my best Marketing Teacher! Greetings from Hungary! Wonderful video!
JORGE LALO - 8 gün önce
Which song is it?
Rocket Man
Rocket Man - 8 gün önce
Its elton freaking john who couldn’t love this?
Schuey 08
Schuey 08 - 8 gün önce
Cost millions to make but made people redundant through the year!
francescagrande - 8 gün önce
last years was better..
Layton .J
Layton .J - 8 gün önce
John Lewis adverts will be the only adverts I specially get popcorn for myself
Gayle Bradshaw
Gayle Bradshaw - 8 gün önce
That advert is lovely.if Elton John didn’t have the piano 🎹 when he was younger he wouldn’t be famous singer 👨‍🎤 today.🤗😎
Titanium Kuro
Titanium Kuro - 8 gün önce
Its beautiful
Nigel Cotter
Nigel Cotter - 8 gün önce
I'm not crying...You're crying!!
Urizen61 - 8 gün önce
I found this rather poignant. I don't know where all the hate is coming from.
Wendy Garfinkel Photography
Conceptually and visually - well it is completely excellent. A+
Daniel Potts
Daniel Potts - 8 gün önce
Wow the self promotion, is fantastic.
Bethany Sian
Bethany Sian - 8 gün önce
John Lewis have done it again, I'm crying!
Toni Dawson Art Dolls
Toni Dawson Art Dolls - 8 gün önce
Aw i love this. The piano was the given gift to him from his mum but the real gift was the gift of music he has given back to her, and to each and every one of us. Sir Elton John - legend
Dominic Youe
Dominic Youe - 8 gün önce
John Lewis make a great debate lesson for my esl students about the commercialisation of Christmas, is it okay for a company to make the spirit of Christmas into something marketable? I'm not going to offer my opinion but my students have so much to say =D Thanks again John Lewis for a great discussion lesson.
Juan Sanchez
Juan Sanchez - 8 gün önce
I started watching these every year since 2015, that was the first time, and let me tell you whether they're Sad or bitter sweet I always get goosebumps because these Ads are so beautiful and help me feel the Christmas spirit so thanks for making these
Gwen Robertson
Gwen Robertson - 9 gün önce
Most wonderful ad ever, right up there with the Clydesdales!
Isabella Harris
Isabella Harris - 9 gün önce
Was hoping to see Taron Egerton in here at one point but ah well
Javier Carmona-Gordon
Javier Carmona-Gordon - 9 gün önce
Love the advert, but has nobody else noticed that the keys the boy plays at the end don’t match the notes?
Ace Fam Fan
Ace Fam Fan - 9 gün önce
Who else saw this advert everyday during the break between I’m a celeb and just had to search it
Adam Pickering
Adam Pickering - 9 gün önce
Why on earth did they have to pick him, though?  This advert could have been done with anyone, but they probably paid an obscene amount of money to someone who doesn't need it.  I lost all respect for John Lewis after they decided to go gender neutral with kids clothes.
Pip Yorkie
Pip Yorkie - 3 gün önce
Something tells me you don't shop in John Lewis anyway
History LVr
History LVr - 9 gün önce
The Gift that Keeps on Giving...